FORD has increased its car sales advantage over rivals with the Fiesta remaining top seller in an almost static January market.
The company’s top-selling car range secured 15.6 per cent of the January market, up 0.3 per centage points compared with January 2011.
And Ford commercial vehicles maintained overall leadership of the CV market, according to the official sales figures from the Society of Motor Manufacturers and Traders.
Mark Ovenden, Ford of Britain managing director, said: "Ford’s car range is proving its strong customer appeal, starting the year with a sales performance that extends our lead in total car sales including sales to private customers,
“This year our best-ever range of vehicles has benefited already from the introductions of the new Ford Ranger and the fuel-efficient 125PS EcoBoost engine in Ford Focus.
“We will continue to launch new models and ingenious technologies that meet our customers’ increasingly sophisticated needs: a typical example is the recently announced Ford B-MAX.”
The official figures released by the SMMT show that total car sales last month were up marginally 0.03 per cent to 128,853 units, compared with January 2011.
Ford car sales of 20,061 were up 2.0 per cent, from 19,657 in January 2011.
Sales of the Fiesta range were 7,824 - up from 5,844 in January 2011. Fiesta also increased its share of car sales from 4.5 per cent to 6.1 per cent. There were also increases in sales and share for the Ford Ka, C-MAX range and Mondeo.
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